The majority of web users believe that brands should be engaging with them online, according to new research.
A survey by Shiny Red, entitled 'Effective Online PR: Helping brands succeed through new media', found that 51 per cent of respondents think that brands should be engaging with them on the internet.
Some 46 per cent of internet users also said that their awareness of brands increases if they see information online, and more than a third (35 per cent) are more likely to visit a company's website if they have read about it on the net.
This clearly demonstrates the effectiveness of internet marketing in today's commercial world, when a potential global audience of millions is awaiting those companies looking to boost their web presence.
Building a solid presence on search engines such as Google, Yahoo and Microsoft is therefore vital for firms looking to the future.
Other figures from the report show that 34 per cent of respondents think they will spend more time "looking at stuff online" in the future, as opposed to just four per cent who will spend less time doing so.
In comparison, in general people believe they will spend less time reading newspapers, reading magazines and watching TV in the future, as they increasingly choose to browse the web through Google, Yahoo and Ask.com.
Responsible link building delivers results
With the average price of advertiser keywords rising in the 3rd Quater of 2006 by 16.5% to £0.75 and online marketers looking to increase their online advertising budgets in 2007, many marketers are looking beyond simply investing in pay per click advertising.
In 2007 many online marketers will turn to direct link advertising and search engine optimisation to complement their pay per click advertising spends.
When buying direct-link-ads responsibly they can deliver very effective results and high return on investment.
Check List: How your Specialist link building agency should build one way links:
• Place links on websites as if they were only text-ads generating click through traffic.
• Only link from contextually relevant websites with keywords that appear on your site.
• Links should be one way Inbound Links (not link exchange).
• Link building should be gradual with no growth spikes.
• Always link from sites with a variety of LinkRanks.
• Always match the target keyword with your most relevant page by Deep Linking.
• Make sure that there are relevant keywords near your inbound link.
• Test the effectiveness of publisher sites by tracking all keywords placed in the link text.
• Trialling a link building consultant or agency for a few months would always be wise.
• Cease campaigns if MSN, Google or Yahoo ranking does not improve within the first 8 weeks.
Do not make common link building mistakes:
• Causing link growth spikes may do more harm than good.
• Duplicate keywords in link-ads across an entire publisher site would not add much value.
• Placing random links on irrelevant site will waste time and money.
• Be very wary of placing site wide links on websites.
Do not use link building spamming techniques:
• Never Buy Links from link farms.
• Placing hidden links on websites is very bad practice.
• Link churning (randomly changing link positions or link text) will cause serious issues.
• Using keywords that are irrelevant to the website where they are placed will not be effective in the long run.
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